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For guys who remember when winter meant bundling up indoors or maybe hitting the slopes once a season, there's a new reason to look forward to February this year. Polaris, the company that's been building snowmobiles and pushing the boundaries of winter fun since the 1950s, is bringing back its pop

There's an old saying from Jim Morrison, the former head of Jeep for North America: 100% of Jeep owners go off-road. In their minds, anyway. The second part of that is what keeps the brand alive. Knowing that even if you don't go off-road you can. That mindset has powered Jeep for decades. Plen

For guys who’ve been keeping cigars properly aged and ready to smoke for years, the little humidification packs sitting inside the humidor have become almost as important as the cedar lining. They’re the quiet workhorses that keep the whole system stable when the weather outside swings wildly or wh

The Toyota Gazoo Racing team knows exactly how to get under the skin of car guys, and they proved it again this week at the Tokyo Auto Salon. A few days before the show opened, they dropped a single teaser post on social media: something about a "two-seat, mid-ship" vehicle making its debut. Th

In the world of specialty coffee, where every bean tells a story and every corner cafe feels like a second home, change often comes quietly. That's exactly what happened recently in Milwaukee when Fiddleheads Coffee Roasters, a beloved local staple for nearly three decades, announced its sale to Fa

Kawasaki has always been the kind of company that pushes boundaries. They gave us the Ninja H2R, a supercharged beast that hits speeds most of us will never touch, and now they're taking things in a completely different direction. Forget wheels for a minute. The Japanese manufacturer is serious abo

American Viking Cigars is set to drop its boldest release yet with Unkillable hitting shelves on January 12, 2026. This new line marks the company's first real full-strength maduro, and for founder Tim Swanson, it's about as personal as it gets in his cigar-making journey. The blend is entirely

There's something satisfying about finding a tool that just works—something you can grab without thinking twice, toss in your pocket or clip to your gear, and trust it'll hold up through the day. For guys who carry a knife, a flashlight, and a few other essentials every morning, the idea of a watch

Genesis is gearing up to shake up the luxury SUV world with its first dedicated off-road model, and the early signs have folks talking. This new adventure-focused vehicle, hinted at strongly through the X Gran Equator Concept unveiled last April at the New York International Auto Show, promises to

In the world of premium cigars, where quality, tradition, and smart business decisions matter most, Green Leaf Innovations, Inc. (OTCID: GRLFD) just took a step that many longtime investors in small-cap stocks will recognize as a serious signal of maturity. The company announced a dramatic reductio