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There was a time when overlanding meant a cooler in the truck bed, a sleeping bag on the ground, and a whole lot of figuring it out as you went. That era is fading fast. What's taken its place is something closer to a movement — one built around trucks, SUVs, purpose-built gear, and a growing deman

Major League Fishing just made it official — O'Reilly Auto Parts is sticking around, and in a bigger way than before. The two organizations announced an expanded sponsorship deal that makes O'Reilly Auto Parts an Official Sponsor across every single MLF circuit, not just a handful of events here an

A Small Company Makes a Big Statement With Its Anniversary Smoke Five years in business is no small thing in the premium cigar world, and Founders Cigar Co. is marking the milestone the way any serious blender would — by putting out what it calls its strongest cigar yet. The new release is cal

For generations, the morning routine for millions of Americans looked pretty much the same: roll out of bed, start a pot of drip coffee, and get on with the day. Maybe grab a cold brew on the way to the office. Simple. Reliable. Cheap enough that nobody thought twice about it. That era appears

For more than three decades, Luminox has had a working relationship with the U.S. Navy SEALs — one of the most demanding partnerships any watch brand could ask for. That connection has shaped the company's entire lineup, pushing it to build tools that can survive conditions most people will never f

The Iowa Senate took a notable step on March 10, 2026, voting 27-18 to pass a bill that would bring licensed cigar bars to the state for the first time. Senate File 2444 now heads to the Iowa House of Representatives, and if it clears that chamber and earns the governor's signature, it would change

There's a new chronograph in town, and it's not from a galaxy far, far away — it's from Japan. Citizen has unveiled the CA0857-09W, a Star Wars-inspired timepiece built around one of the franchise's most beloved characters: Din Djarin, the stoic bounty hunter at the center of The Mandalorian. The w

Subaru has never been shy about positioning itself as the go-to brand for people who actually use their vehicles instead of just parking them in driveways. From muddy forest roads to snow-packed mountain passes, the brand has built a loyal following among drivers who treat the outdoors like a secon

There are cigars that come and go without much fanfare, and then there are cigars that carry a story heavy enough to make you stop and think before you even light one up. The Ashlar from Hiram & Solomon falls firmly into the second category. Its return to production is not just a business annou

For hunters who've spent time sitting against a tree trunk, back aching, trying not to move a muscle while a deer works its way through the timber, the appeal of a better ground hunting setup is obvious. That's the problem a small American outdoor company has spent years trying to solve — and they