Recent News
The Watch World Is About to Get Turned Upside Down
The watch community has been buzzing with speculation for the better part of a week, and now the secret is out. Audemars Piguet — one of the most prestigious names in Swiss watchmaking — is teaming up with Swatch for a collaboration that nobody saw coming. The project goes by the name "Royal Pop,"
Pennsylvania Is Solving the Deer Problem Nobody Talks About
For years, farmers in Pennsylvania have watched deer tear through their crops while hunting regulations made it harder than ever to do anything about it. The Pennsylvania Game Commission has decided to change that — and the new office they've created to do it might be the most practical move the ag
Ineos Plans Smaller 4x4 Lineup and U.S. Production by 2030
The British off-road brand Ineos is moving fast. According to a recent interview with Autocar, CEO Lynn Calder confirmed the company is working on a new range of smaller 4x4 vehicles, with the first models potentially hitting roads as early as 2028. And if that wasn't enough, the automaker is also
Seiko's New Field Watch Has a Built-In Compass
The Seiko 5 Sports Line Keeps Getting Better Without Breaking the Bank Seiko has been on a quiet tear for the past several years. The 5 Sports line started as a simple, no-frills entry point into the brand, and it has steadily grown into something much bigger. Divers, field watches, GMTs — the col
Michigan's Oldest Conservation Group Just Shut Its Doors
A 90-Year Fight for Hunters and Anglers Comes to a Quiet End For nine decades, the Michigan United Conservation Clubs stood between the state's hunters, anglers, and the forces that could strip away the traditions they built their lives around. It lobbied legislators, gathered signatures outside s
The First Electric Truck to Hit an Overland Event Is Here — And It's Built for the Wild
The overlanding world got a look at something it had never seen before when Rivian rolled its R1T electric pickup truck into Overland West at Fort Tuthill County Park in Flagstaff, Arizona. No roaring engine, no exhaust fumes — just a fully electric truck sitting among some of the most capable off-
The Recall Nobody Saw Coming: Costco and Chick-fil-A
Two of the most recognizable names in American food are caught up in a growing recall situation that traces back to a single ingredient — and it's one most people would never think twice about. The U.S. Food and Drug Administration released a report on Tuesday, May 6, dated from Monday, May 4,
Elk Are Spreading East — And South Dakota Is Changing the Rules
A new hunting policy is taking shape as elk push into unfamiliar territory Elk have long been creatures of the west. They belong to the Black Hills, to rugged ridgelines and pine-covered slopes where the terrain suits them. But something has been shifting quietly across South Dakota — elk are show
Storyteller Overland Bets Big on New CEO
A founder steps back. A seasoned brand builder steps up. And a growing adventure company eyes what comes next. When Jeffrey Hunter started Storyteller Overland out of Birmingham, Alabama in 2018, he had seven people and an idea. The idea was simple enough on its surface — build overland vehicles t
The Lakes Are Going Dark — And So Is the Fishing
For generations, American men have passed down the same fishing spots from father to son. The same lake where your grandfather pulled out a stringer of yellow perch. The same stretch of river where you caught your first trout. But something is changing out there, and it's not just the weather. The
