Recent News

In the heart of Switzerland’s watchmaking region, a young brand is making waves that could ripple through the industry for years to come. Berneron, founded by the visionary designer Sylvain Berneron in Neuchâtel, has already earned a reputation for bold innovation with its debut Mirage watches in 2

In the world of high-end watches, where every detail counts and craftsmanship reigns supreme, Jaeger-LeCoultre has long been a name that commands respect. Sure, folks often think of the brand's famous Reverso line first—the one with the flip-around case that's perfect for polo players or anyone who

For those who crave the open road and the thrill of uncharted trails, Gaia GPS has rolled out a game-changing feature: the Overland Layer. This isn’t just another map—it’s a rugged, reliable companion for anyone looking to conquer the backcountry in a 4x4, truck, or adventure rig. Designed with the

Hamilton has long been a go-to for guys who appreciate watches that blend history with everyday toughness, and their latest drops prove they're still masters of the skies. This September, the brand rolled out four new pieces in the Khaki Aviation Pilot Pioneer lineup, each drawing from real aviatio

Earthen Company, a fresh face in the watch world, has burst onto the scene with a bold mission: to make high-quality ceramic watches accessible to everyone. Based in Hong Kong and founded by passionate watch enthusiasts, the brand kicked off in 2025 with its inaugural Summit Collection , a trio

The 2025 Ojibwe Forests Rally in Minnesota was a grueling test of skill, nerve, and raw determination. For Subaru Motorsports USA, it was the kind of weekend that separates champions from contenders. Amid the sandy, high-speed stages of Detroit Lakes, Bemidji, and beyond, drivers Brandon Semenuk a

In the gritty world of short-course off-road racing, where dust flies and engines roar, a fresh face is turning heads and challenging the status quo. At just 13 years old, Wyatt Miller is battling for a championship in his debut full season, proving that age is no barrier when you've got the right

The world of high-end watches just got a fresh shake-up with the Grand Prix d’Horlogerie de Genève announcing its picks for 2025. On November 13, the big event in Geneva will crown winners from 90 pre-selected timepieces spread across 15 categories. It's like the Oscars for watches, where old-scho

In the vast open spaces of Wyoming, where the real thrill of hunting comes from earning every step into the wild, things are changing fast. For years, guys headed out with sturdy boots pounding the dirt or a reliable horse carrying the load. Then regular mountain bikes started showing up, making t

Out in the rugged landscapes of western Wyoming, where the Salt River winds its way toward the Palisades Reservoir, a quiet but vital spot is about to get some much-needed attention. The Wyoming Game and Fish Department is gearing up to kick off a restoration effort at the Alpine Wetlands Public A