Café Bustelo, a beloved coffee brand with a rich history dating back to 1928, is making waves in the coffee world with its latest announcement: a major expansion of its ground coffee lineup. Known for its bold, espresso-style coffee that captures the vibrant spirit of Latin culture, Café Bustelo is introducing a range of new roasts to appeal to a wider audience while staying true to its roots. This exciting development includes a Light Roast, Medium Roast, Dark Roast, and a unique Dulce de Leche flavor, each crafted to bring a distinct and flavorful experience to coffee lovers everywhere.
For nearly a century, Café Bustelo has been a staple in households, particularly within the Latin community, thanks to its high-quality, dark-roasted coffee that delivers a bold and lively taste. The brand’s signature espresso-style coffee has long been celebrated for its intense flavor and ability to shine whether served hot, cold, black, or with milk and sugar. With this expansion, Café Bustelo is inviting both loyal fans and new drinkers to explore a variety of roasts that cater to different tastes and preferences, all while maintaining the brand’s commitment to quality and tradition.
Image credit: Café Bustelo
The new Café Bustelo Light Roast is designed to kickstart the day with a refreshing and vibrant flavor. It features fruity notes that give it a lively and approachable character, making it perfect for those who prefer a gentler coffee experience. This roast is ideal for morning sipping or as a refreshing iced coffee on a warm day, offering a versatile option for any time of day.
For those who enjoy a balanced cup, the Café Bustelo Medium Roast delivers a smooth and well-rounded taste with rich dark chocolate notes. This roast reimagines the classic Café Bustelo flavor in a way that’s approachable yet full of depth, making it a great choice for coffee drinkers who want something familiar but with a fresh twist. Its versatility allows it to shine in a variety of brewing methods, from drip coffee makers to pour-overs.
The Café Bustelo Dark Roast remains a go-to for fans of bold, intense coffee. This full-bodied blend is complex and robust, offering the signature depth that has made Café Bustelo a household name. It’s perfect for those who crave a strong, no-nonsense cup that stands up to milk, sugar, or ice without losing its character. Whether enjoyed as a morning espresso or an afternoon pick-me-up, this roast delivers a powerful coffee experience.
Perhaps the most exciting addition to the lineup is the Café Bustelo Dulce de Leche roast, a medium roast inspired by the iconic Latin dessert. This decadent coffee combines rich, caramelized flavors with delicate vanilla notes, creating a uniquely indulgent experience. It’s a perfect choice for those who want to treat themselves to something special, whether as a cozy morning brew or a dessert-like afternoon sip. This roast captures the warmth and sweetness of Latin culinary traditions, making every cup feel like a little celebration.
Each of these roasts is available in both ground bagged coffee and K-Cup® pods, giving coffee lovers the flexibility to enjoy Café Bustelo however they prefer. Whether brewed in a traditional coffee maker, a single-serve machine, or even as a cold brew, these coffees are designed to deliver a consistent and delightful taste. The brand’s commitment to versatility ensures that the pure, rich flavor of Café Bustelo shines through, no matter how it’s prepared.
Lee Lust, Director of Marketing for Café Bustelo, shared the brand’s enthusiasm for the expansion, stating that the new roasts bring fresh flavor profiles to the existing lineup. The goal is to help every coffee drinker find a Café Bustelo roast that feels like their own, whether they’re drawn to the bold intensity of the Dark Roast or the sweet indulgence of the Dulce de Leche. This expansion is not just about adding new products—it’s about growing the Café Bustelo community and sharing the brand’s passion for life and flavor with even more people.
Café Bustelo’s new roasts will be available starting in summer 2025 at major retailers like Target, Walmart, Meijer, and Kroger, as well as online at CafeBustelo.com. Coffee enthusiasts can look forward to finding these vibrant new options on shelves nationwide, making it easier than ever to bring the bold, lively taste of Café Bustelo into their homes. The brand also encourages fans to stay connected through social media, where they can follow @CafeBustelo on Instagram and Twitter or @CafeBusteloOfficial on Facebook for updates, recipes, and more.
Since its founding in 1928, Café Bustelo has been more than just a coffee brand—it’s a celebration of culture, passion, and community. Its delicious coffee and rich espresso-style heritage have made it a favorite for generations, and this expansion only strengthens its legacy. Whether you’re a longtime fan or discovering Café Bustelo for the first time, the new Light Roast, Medium Roast, Dark Roast, and Dulce de Leche offerings provide something for everyone. With every sip, Café Bustelo invites you to embrace the bold, flavorful life that has defined the brand for nearly 100 years.
