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Picture this: a shiny, futuristic truck that's supposed to redefine toughness, grinding to a halt on one of the roughest paths in the country. The Tesla Cybertruck, with all its hype and electric muscle, met its match on California's infamous Rubicon Trail. This wasn't just a quick hiccup—it was a

John Penton, the guy who pretty much put off-road motorcycling on the map in America, just marked a huge milestone by turning 100. Born back on August 19, 1925, in the small town of Amherst, Ohio, Penton grew up on his family's farm where he got his first taste of two wheels. As a kid, he'd hop on

Jim Farley, the guy at the helm of Ford, has been stirring up excitement with his latest idea – a supercar built not for smooth racetracks, but for tearing through sand, gravel, and dirt at breakneck speeds. In a recent chat on a Bloomberg podcast, Farley opened up about this wild concept, paintin

In the world of off-road vehicles, where raw power and reliability have always ruled the day, a quiet revolution is underway. BRP, the powerhouse from Canada that's long been synonymous with rugged brands like Ski-Doo, Sea-Doo, and Can-Am, has stepped up with something that's turning heads among f

In the world of rugged overland adventures, where the call of the wild pulls stronger with every passing year, a fresh player has stepped up to the plate. Ever Overland, a small outfit born from one man's spark of inspiration back in 2021, is turning heads with a no-nonsense approach to building t

In a world where blackouts can kill a day's business and energy bills keep climbing, one giant retailer is taking matters into its own hands. Costco has flipped the switch on a new way to run part of its operations, powering its tire center in Norwalk, Connecticut, completely off the grid. No more

THOR’s 2026 gear lineup is hitting the motocross scene with a bang, delivering a mix of durability, comfort, and style that’s turning heads. From the high-performance Sportmode collection to the rugged Launchmode and adventure-ready Overland gear, this year’s MX-26 collection builds on THOR’s cham

Dollar General, that go-to spot for quick bargains on everyday stuff, just hit a snag with one of its popular store-brand items. The discount chain pulled certain jars of its Clover Valley instant coffee off shelves nationwide after a shopper flagged a scary issue: bits of glass might be mixed in.

Picture this: a sleek electric SUV blasting through sandy dunes, blending raw power with top-shelf comfort. That's the vision Cadillac is teasing with its latest concept, the Elevated Velocity. Unveiled at the fancy Monterey Car Week event known as The Quail, this machine isn't just another showpi

In a world where the call of the open road often leads straight into the dirt, Lucid Motors has stepped up with something that could change how folks think about hitting the backcountry. The company, out of Newark, California, just pulled the wraps off the Gravity X concept, an off-road take on th