Recent News

Every fall the same thing happens. Guys spend thousands on leases, drive hours to crowded private land, or just sit home frustrated because they think there’s nowhere left to hunt. Meanwhile, more than seven million acres of public ground sit waiting in Wisconsin—some of it holding bigger bucks tha

Every year thousands of guys load up the truck before dawn, hook the boat to the hitch, and head out chasing that perfect day on the water. In Utah, those days just got a whole lot easier to come by. The state just green-lit more than $1.5 million to fix and upgrade ten boating spots, with shov

Every now and then a company does more than slap a camouflage wrap on a truck and call it “supporting the troops.” Ford just pulled off two back-to-back events that felt less like marketing and more like a genuine thank-you to the men and women who raised their right hand. First stop: the Texas

Every once in a while a small brand comes along and punches way above its weight. Straum, a Norwegian microbrand that’s barely four years old, just did exactly that with a new version of its Jan Mayen sports watch called the Stormy Seas. And if you’ve been around watches long enough to remember whe

Deep in southwest Alaska, a caribou herd that once roared across the tundra at nearly 200,000 strong has shrunk to barely 13,000 animals. Villages that depended on those animals for meat have gone years without a legal hunt. State wildlife officials say bears—and to a lesser degree wolves—are eatin

For years the truck camper world has felt split right down the middle. On one side you had the traditional RV crowd, guys who wanted a comfortable place to park at the campground, plug in, and watch the game on satellite TV. On the other side were the overlanders, younger mostly, chasing dirt roads

Every truck guy has been there – you finally pull the trigger on the vehicle you’ve wanted for years, you option it up just right, and then a recall notice shows up in the mail. For thousands of new Cybertruck owners, that notice landed this month, and it’s about the optional off-road light bar tha

Every November, the SEMA Show in Las Vegas turns into ground zero for anything with wheels that can dream bigger than pavement. This year, among the lifted trucks and wide-body exotics, one rig stopped a lot of guys in their tracks: a matte-black Mercedes Sprinter that looked ready for the Rubicon

The Milan motorcycle show always delivers a few jaw-dropping moments, but this year one booth in Hall 11 stopped more grown men in their tracks than the latest 200-horsepower superbikes. Zhejiang Apollo Sports Technology, the company behind the RFN brand, rolled out something different: an entire f

Most watch companies throw the word “tactical” around like it’s going out of style. Luminox doesn’t have to. They’ve spent decades building tools for Navy SEALs, pilots, first responders, and anyone else who can’t afford to wonder if their watch is going to quit when things get real. So when they d