Polaris Adventures, the experience-driven arm of powersports giant Polaris Inc., has hit a major milestone: two million customer rides. This achievement, announced on June 3, 2025, reflects a growing hunger for outdoor exploration and the thrill of powersports. Through a network of over 250 local outfitters across 41 states, Polaris Adventures is making it easier than ever for people to hit the trails, conquer scenic routes, and discover hidden gems in their own backyards or at top destinations nationwide.
The numbers tell a compelling story. Since its launch in 2017, Polaris Adventures has connected with adventure-seekers in a big way. About 40% of its riders are new to powersports, proving the program’s knack for drawing in first-timers eager to experience the rush of off-road vehicles, snowmobiles, Slingshots, or boats. Customers have collectively racked up over 74.7 million miles—enough to circle the globe more than 3,000 times or travel to the moon and back nearly 350 times. With over 600 adventures available, from rugged off-road trails to serene waterway cruises, there’s something for everyone. Plus, with 164 million people living within an hour’s drive of at least one outfitter, access to these experiences is closer than many might think.
What sets Polaris Adventures apart is its partnership with local, often family-run outfitters. These small businesses bring deep knowledge of their regions, guiding riders to the best trails, viewpoints, and local attractions. “Two million rides is more than a number—it’s a reflection of the growing passion for outdoor adventure,” said Gray Rentz, Vice President and General Manager of Polaris Experience. “Outfitters give riders of all skills the opportunity to connect with the outdoors in meaningful ways. It’s not just about offering rides—it’s about unlocking experiences.”
Polaris Adventures isn’t just about renting vehicles; it’s about crafting unforgettable moments. Outfitters provide high-quality Polaris vehicles equipped with the latest safety, comfort, and navigation tech, ensuring every ride is smooth and confidence-inspiring. Whether it’s a side-by-side tearing through a desert trail, a snowmobile carving through fresh powder, or a Slingshot cruising along a coastal road, the focus is on delivering seamless adventures. Since hitting one million rides in 2022, the program has doubled its reach in less than three years, expanding internationally to places like Mexico’s Baja California Peninsula and Wanaka, New Zealand.
The growth hasn’t come by chance. Polaris Adventures has rolled out smart innovations to keep the experience top-notch. The Polaris Adventures Elite program, for example, offers outfitters over 20 tools to streamline their operations, from booking systems to customer management, making it easier for these small businesses to focus on delivering great experiences. Another game-changer is the partnership with Sensible Weather, which lets outfitters offer a Weather Guarantee. If rain or bad weather cancels a ride, customers can get up to a full refund, taking the worry out of planning. These efforts show Polaris’s commitment to not just growing the business but also supporting the local economies where outfitters operate.
For many, Polaris Adventures is a gateway to the outdoors. The program’s diverse offerings—ranging from adrenaline-pumping off-road treks to laid-back boat rides—cater to all skill levels and interests. New riders can test the waters with guided tours, while seasoned adventurers can rent top-tier vehicles to explore on their own terms. The outfitters’ local expertise adds a personal touch, pointing riders to secret spots and must-see landmarks that guidebooks often miss.
Polaris Inc., the parent company, has been a powersports leader since 1954, known for brands like RZR, RANGER, Sportsman, and Indian Motorcycle. Polaris Adventures builds on that legacy by making the outdoors more accessible and exciting. “As the global leader in powersports, Polaris is passionate about introducing people to the unique possibilities and experiences powersports can create,” Rentz said. “The two-million-ride mark is a testament to this, and we are committed to helping more people experience the outdoors.”
With year-round adventures available on the latest vehicles, Polaris Adventures is poised to keep growing. Whether someone’s looking to explore a nearby trail or plan a bucket-list trip to a premier destination, the program makes it simple to get started. Interested riders can visit adventures.polaris.com to find an outfitter, book a ride, or learn more about what’s in store.
This milestone isn’t just about numbers—it’s about the stories behind each ride. From families bonding over a shared adventure to solo travelers discovering new horizons, Polaris Adventures is fueling a movement to get outside and embrace the thrill of the open trail. As the program continues to expand, it’s clear that the journey is just getting started.
