Recent Luxury Articles

Watches and Wonders 2027: Everything You Need to Know About the Dates, Format Changes, and the Biggest New Arrivals Every spring, Geneva becomes the center of the horological universe — a city where power reserve figures are debated over breakfast, and where a new dial color can generate more conv

The Timex Marlin Jet Titanium Automatic GMT Is the Affordable Travel Watch the Market Has Been Waiting For There is a specific kind of frustration that comes with shopping for a serious travel watch at a reasonable price. The GMT complication — once the exclusive domain of pilots, diplomats, and i

12 New Watch Releases Worth a Second Look Image credit: Flux.1 The watch market moves fast, and keeping up with what's actually worth your attention

Rolex Hits Collectors Twice: The Crown's Rare Second Price Hike of 2025 Explained Rolex has never been a brand that apologizes for the price of its watches — and it certainly isn't starting now. In a move that landed like a gut punch for gold-watch enthusiasts, Rolex raised the global price of its

The Nodus Sector Deep Pioneer NVG: An American Microbrand's Most Tactical Watch Yet There is a well-worn lineage in the watch world connecting military commissions to watches that later become icons. Many of the world's greatest dive watches, including the Rolex Submariner, Omega Seamaster, Blancp

Is a Luxury Watch Actually Worth the Money? Let me tell you something that happened to me a few years back. I was at a friend's retirement party — good guy, worked hard his whole career — and he showed up wearing a Rolex Submariner. Not flashy about it. Just had it on his wrist, under his cuff, th

The Bill Always Comes Due: How Luxury Watch Prices Reached Escape Velocity There is a number collectors no longer want to look up. It sits on the Rolex website, or on the Patek Philippe price list, or in the Audemars Piguet boutique on Fifth Avenue, and it is almost certainly higher than it was si

23 New Watches You May Have Missed Image credit: Flux.1 The watch industry rarely slows down, and keeping pace with every new release is a full-time

Citizen's Promaster WaveTracker Is the Sailing Watch That Doesn't Play Dress-Up Every summer, the watch industry sends out its seasonal offerings like clockwork — pun fully intended. Brands slap turquoise dials on existing divers, throw out a beach-ready NATO strap, and call it marine heritage. Ci

The $100 Watch That Looks Like a $10,000 Rolex: Casio's Duro Is the Dive Watch Story Nobody Saw Coming There is a particular kind of watch conversation that plays out in office break rooms, at backyard barbecues, and across Reddit threads at 2 a.m. — one where someone pulls back his sleeve to reve