Recent Luxury Articles

Costco Is Selling Seiko's Most Respected Dive Watch at a Price That's Hard to Ignore There's a certain kind of watch deal that doesn't announce itself. It doesn't come wrapped in a limited-time countdown clock or plastered across a homepage banner. It just appears, quietly, on a warehouse retailer

Luminox Navy SEAL Chronograph XS.3587: The Tactical Diver That Refuses to Compromise There are watches built for the wrist, and then there are watches built for the mission. Luminox has always operated firmly in the latter category, and its newest colorway edition of the Navy SEAL Chronograph XS.3

Casio's New Edifice EFK-200 Is the Most Serious Motor-Racing Watch the Brand Has Ever Built There is a particular kind of ambition embedded in a watch that borrows its case material from a GTE race car. Forged carbon — the same high-pressure composite used to shed weight from hypercar chassis and

When East Meets Swiss: The Zenith G.F.J. Calibre 135 Double Signed with Naoya Hida & Co. There are moments in watchmaking when two creative forces align so naturally that the result feels less like a collaboration and more like an inevitability. The G.F.J. Calibre 135 Double Signed with Naoya

AP Holds the Line: Why Audemars Piguet's Royal Oak Hasn't Flinched After the Swatch Collaboration When word leaked that Audemars Piguet — one of Swiss watchmaking's most sacrosanct institutions — was climbing into bed with Swatch, the collector forums erupted. The very suggestion that a brand whos

Seiko's New Astron HAB005J1 and HAB006J1 Are the Most Daring Solar Watches the Brand Has Ever Made There's a particular kind of confidence it takes to drop two premium limited-edition watches with green and pink dials into a market still dominated by black, blue, and gray. Seiko has never been a b

The PDW SPD x HGP Diver 200M Automatic: Where French Military History Meets Modern Tactical Gear There are dive watches, and then there are dive watches with a story. The latter category is a much smaller club — reserved for pieces whose DNA can be traced back to real military operations, genuine

8 Royal Oak Alternatives That Won't Break the Bank Image credit: OpenAI Few watches have shaped modern horology quite like the Royal Oak — Gérald Ge

The watch world does not get rocked very often. Decades can pass with the same brands selling the same silhouettes to the same crowd. But every so often, something lands that forces everyone to take a side. The Audemars Piguet and Swatch collaboration — officially called the Royal Pop — is that kin

The watch community has been buzzing with speculation for the better part of a week, and now the secret is out. Audemars Piguet — one of the most prestigious names in Swiss watchmaking — is teaming up with Swatch for a collaboration that nobody saw coming. The project goes by the name "Royal Pop,"