Recent Watches Articles
Swiss Watch Exports Surge 11.2% in June 2026
Swiss Watch Exports Surge 11.2% in June 2026 — The Industry's First Real Breath of Fresh Air in Two Years For the better part of two years, the Swiss watch industry has been grinding through a prolonged correction — one defined by softening Chinese demand, a punishing strong franc, tariff uncertai
6 Underrated Watches Worth a Look
6 Under-the-Radar Watches Worth Knowing Image credit: Gentleman's Pursuits/Canva Watch nerds! Ever get tired of seeing the same old Rolexes and Ome
Watches of Switzerland's Record U.S. Sales Rewrite Luxury Retail
America's Obsession with Luxury Watches Is Rewriting the Books at Watches of Switzerland There has never been a better time to sell a Rolex in America, and no one is cashing in on that reality harder than Watches of Switzerland. The British-headquartered luxury retailer released its fiscal year 20
Luminox Navy SEAL Foundation Watch Breaks Its Own Rules
The Watch That Breaks Luminox's Most Sacred Rule There is an unwritten covenant that Luminox has honored for more than three decades: keep it light, keep it black, keep it in polycarbonate, and wrap it in rubber. That formula didn't emerge from a marketing department. It came out of the field — te
Ex-Audemars Piguet CEO Launches New Watch Brand N3W5
The Man Who Built a Billion-Dollar Empire Is Starting Over — and He's Calling It N3W5 There are very few figures in the global watch industry who can claim to have personally transformed a legacy manufacture into a cultural phenomenon. François-Henri Bennahmias is one of them. The man who spent a
Is Buying a Vintage Watch Actually Worth It?
Is a Vintage Watch Worth It? Here's the Truth Let me be straight with you. A few years back, I walked into a watch dealer on a quiet Saturday with a rough idea of what I wanted and about two thousand dollars burning a hole in my pocket. I walked out forty-five minutes later with a 1960s Omega Seam
Steel vs. Titanium Dive Watches: What Actually Matters?
Steel vs. Titanium Dive Watches: What Actually Matters? You've probably been there. You're standing at a watch counter, or deep in a rabbit hole online at midnight, and you're staring down two dive watches that are nearly identical on paper — same water resistance rating, same movement, same basic
New Casios Hitting The Shelves This Summer
New Casios Hitting The Shelves This Summer Image credit: Flux.1 Few watch brands have managed to hold their ground across decades of shifting trends
Imogene + Willie x Weiss Watch Co. American-Made Collab
When Two American Originals Collide: The Imogene + Willie x Weiss Watch Co. 38mm Automatic 002 There is a peculiar loneliness to genuine American-made watchmaking. Walk into any watch retailer in the country and you'll find wall-to-wall Swiss precision, Japanese reliability, and German engineering
12 Standout Watches That Launched in June
12 Standout Watches That Launched in June Image credit: Flux.1 June proved to be a particularly strong month for watchmaking, with major maisons and
