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What Is a Luxury Watch Actually Worth? A Buyer's Guide to Value

What Is a Luxury Watch Actually Worth? A Buyer's Guide to Value

Is a Luxury Watch Actually Worth the Money? Let me tell you something that happened to me a few years back. I was at a friend's retirement party — good guy, worked hard his whole career — and he showed up wearing a Rolex Submariner. Not flashy about it. Just had it on his wrist, under his cuff, th

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Posted at: 07-09-2026

Why Luxury Watch Prices Have Reached Escape Velocity

Why Luxury Watch Prices Have Reached Escape Velocity

The Bill Always Comes Due: How Luxury Watch Prices Reached Escape Velocity There is a number collectors no longer want to look up. It sits on the Rolex website, or on the Patek Philippe price list, or in the Audemars Piguet boutique on Fifth Avenue, and it is almost certainly higher than it was si

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Posted at: 07-07-2026

23 New Watches You May Have Missed

23 New Watches You May Have Missed

23 New Watches You May Have Missed Image credit: Flux.1 The watch industry rarely slows down, and keeping pace with every new release is a full-time

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Posted at: 07-06-2026

11 Famous Watch Brands You Need to Know

11 Famous Watch Brands You Need to Know

11 Famous Watch Brands You Need to Know Image credit: Flux.1 The watch industry is vast, and navigating it without a roadmap can feel overwhelming —

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Posted at: 07-04-2026

Citizen Promaster WaveTracker: A Real Sailing Watch

Citizen Promaster WaveTracker: A Real Sailing Watch

Citizen's Promaster WaveTracker Is the Sailing Watch That Doesn't Play Dress-Up Every summer, the watch industry sends out its seasonal offerings like clockwork — pun fully intended. Brands slap turquoise dials on existing divers, throw out a beach-ready NATO strap, and call it marine heritage. Ci

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Posted at: 07-03-2026

The $100 Casio Duro That Rivals a $10,000 Rolex Diver

The $100 Casio Duro That Rivals a $10,000 Rolex Diver

The $100 Watch That Looks Like a $10,000 Rolex: Casio's Duro Is the Dive Watch Story Nobody Saw Coming There is a particular kind of watch conversation that plays out in office break rooms, at backyard barbecues, and across Reddit threads at 2 a.m. — one where someone pulls back his sleeve to reve

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Posted at: 07-03-2026

Seiko's Most Respected Dive Watch Is at Costco for $210

Seiko's Most Respected Dive Watch Is at Costco for $210

Costco Is Selling Seiko's Most Respected Dive Watch at a Price That's Hard to Ignore There's a certain kind of watch deal that doesn't announce itself. It doesn't come wrapped in a limited-time countdown clock or plastered across a homepage banner. It just appears, quietly, on a warehouse retailer

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Posted at: 07-03-2026

Solar vs. Mechanical Field Watches: The Honest Truth

Solar vs. Mechanical Field Watches: The Honest Truth

Solar vs. Mechanical Field Watches: The Truth Here's a question worth asking yourself before you spend another dollar on a watch: do you actually want to own it, or do you just want to wear it? Because when it comes to solar versus mechanical field watches, that one question cuts right to the hear

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Posted at: 06-29-2026

Best Selling Chronograph Watches

Best Selling Chronograph Watches

Best Selling Chronograph Watches Image credit: Flux.1 The chronograph is one of watchmaking's most enduring complications — a stopwatch function bui

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Posted at: 06-26-2026

Luminox Navy SEAL Chronograph XS.3587 Tactical Diver Review

Luminox Navy SEAL Chronograph XS.3587 Tactical Diver Review

Luminox Navy SEAL Chronograph XS.3587: The Tactical Diver That Refuses to Compromise There are watches built for the wrist, and then there are watches built for the mission. Luminox has always operated firmly in the latter category, and its newest colorway edition of the Navy SEAL Chronograph XS.3

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Posted at: 06-22-2026
7 Things That Attract Predators to Your Camp That You'd Never Guess

7 Things That Attract Predators to Your Camp That You'd Never Guess

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