When a guy like Malcolm Stewart steps away from the roar of Supercross bikes, he heads straight for the water. The 2016 250SX Supercross Champion and a proven winner in the 450SX class has just rolled out something that's got the fishing world buzzing: Rivell Fishing. This isn't just another line of clothes—it's a brand built from the ground up by Stewart himself, drawing straight from his deep-rooted love for casting lines and reeling in the big ones. Announced out of Oak Bluff, Manitoba, Rivell Fishing teams up with FXR Pro Fish for distribution, but make no mistake, this is Stewart's baby through and through.
Stewart's story with fishing goes way back. It's been a part of his life since he was a kid, offering that perfect break from the high-stakes world of professional racing. Picture this: after pushing limits on the track, he grabs his rod and heads out to unwind, soak in the outdoors, and just be. That genuine connection to nature is what fuels Rivell Fishing. Every item in the collection reflects that—no frills, just solid gear that gets the job done for guys who spend real time on the boat or by the shore.
The brand targets anglers who know what they want: comfort that lasts through a full day, protection from the elements, and a style that feels real, not forced. It's all about blending function with that authentic vibe, whether you're out chasing bass or just kicking back after a long week. Stewart didn't just slap his name on this; he poured his off-track lifestyle into it, making sure the apparel stands up to the demands of actual fishing trips.
Image credit: Rivell Fishing
Diving into the debut collection, it's clear Rivell Fishing means business. They're starting strong with a mix of everyday staples and performance pieces. Think t-shirts that feel broken-in right out of the package, hoodies built for those cooler mornings on the lake, and headwear that keeps the sun off your face without getting in the way. But the real standouts are the lightweight UV-protective shirts and hoodies—these are engineered for those marathon sessions on the water, where beating the heat and staying shielded from harmful rays can make or break your day.
What sets this gear apart is the focus on real-world toughness. Durability comes first, so these pieces are made to handle splashes, snags, and whatever else Mother Nature throws at you. Comfort isn't an afterthought either; it's woven into every seam, ensuring you can move freely without chafing or restrictions. And functionality? That's where it shines—pockets in the right places, fabrics that wick away sweat, all tested against the kind of conditions Stewart himself faces when he's out there.
“Fishing has been part of my life since day one,” said Stewart. “It’s always been something I’ve gone back to away from racing. Rivell Fishing represents who I am off the track and the lifestyle I truly live.” Those words hit home for any guy who's found solace in the quiet rhythm of fishing after a grind at work or in life. It's not just apparel; it's a nod to that balance between adrenaline and peace.
Image credit: Rivell Fishing
Now, Rivell Fishing stands on its own as an independent brand, but FXR Pro Fish is stepping in as a key player to help get it off the ground. They're handling the distribution side and bringing their know-how in technical apparel to the table. It's a smart move—FXR has a solid rep in the racing world, and their expertise ensures Rivell hits the market running without cutting corners on quality.
“We’re excited to support Malcolm with the launch of Rivell Fishing,” said Milt Reimer, President of FXR Racing. “Rivell is Malcolm’s vision, and our role is to support the brand from a distribution and execution standpoint.” That partnership means guys across the country can expect easy access to the gear, backed by pros who understand what it takes to build something lasting.
Even as he launches this venture, Stewart isn't slowing down on the track. He'll be flying the Rivell Fishing colors all through the 2026 season, suiting up with the Rockstar Husqvarna team. That includes tearing up the Monster Energy AMA Supercross series, battling it out in the outdoor Pro Motocross events sanctioned by AMA Pro Racing, and pushing for glory in the SMX Playoffs and the World Championship Final. It's a full plate, but for a competitor like Stewart, it's all part of the ride—racing by day, fishing gear empire by night.
The full Rivell Fishing lineup drops in early 2026, with more details on products and where to grab them coming soon. For now, it's got folks talking about how a Supercross star is shaking up the fishing scene with gear that's as tough as he is. If you're the type who values quality time outdoors, gear that performs without the hype, and a brand rooted in real passion, Rivell Fishing might just become your go-to. Keep an eye out— this could be the start of something big for anglers everywhere.
