What's New on the Shelves
Food writers have been tracking Costco's new arrivals for November, led by fall bakery items, new prepared foods and a holiday meal bundle. Item availability varies by warehouse and region, and Costco rotates products quickly, so a find that appears in one store may not appear in another. The details below come from Chowhound, Parade, Yahoo Lifestyle and other outlets.
Bakery: Maple Pecan Coffee Cake
Parade highlighted Costco's new Maple Pecan Coffee Cake, describing a maple cream base with cream cheese, pecans, a pecan streusel topping and Danish icing. Warehouse Runner lists it as item #2095475 in the bakery department at between $12.99 and $14.99 depending on location. Yahoo noted it may not stick around long, which is typical for seasonal bakery items.
Prepared Foods and Deli
Parade also covered a new Kirkland Signature Teriyaki Chicken on Sushi Rice, sold at $5.99 per pound, with packages typically weighing around 2 pounds and costing less than $12. A Yahoo roundup of nine new finds included a Graza Garlic Confit and Chive hummus that is sold exclusively at Costco in a 22.5-ounce container for about $9. The roundup's headline also named cinnamon rolls, but the text available for this report had no details on them.
Drinks
Chowhound's list of eight finds for November includes a Bulletproof High Protein Iced Coffee, which has 12 grams of protein per serving and double the caffeine of a standard cup. Other outlets, including Mashed, have published lists of new Costco drinks, frozen foods and bakery items from 2026, including a Takeout piece on four new bakery items that did not catch on, but the specifics of those lists were not available for this report.
The Thanksgiving Bundle
Costco's 2026 Thanksgiving meal is a $199.99 bundle that serves eight, down from a listed price of $269.99, according to Fox Business, which works out to about $25 per person. The main dish is a 5-pound turkey breast, not a whole bird, so there is no dark meat, drumsticks or wings, and it is pre-brined and ready to roast. The bundle ships frozen by FedEx with second-day delivery, and reports say it is an online offering with preorders at Costco.com. Fox Business said the $70 discount will not last through the holiday, and one report says quantities are limited, so check the exact preorder cutoff.
Coverage disagrees about the sides. One report lists 12 items including mashed potatoes, stuffing, pumpkin pie and apple cobbler, while another lists a 20-ounce pack of cranberry relish, 12 dinner rolls and a 2-pound tray of pre-made apple cobbler, with the components weighing about 30 pounds in total. Both mention gravy and mashed potatoes. Last year's listing on Slickdeals included mac and cheese, sweet corn, green bean casserole and stuffing, which may hint at the format but does not confirm this year's menu. Confirm the contents on Costco's product page.
Wine
Several outlets have written about Kirkland Signature wine. Chowhound reported in October that sommelier Joe Mele gave the roughly $8 Kirkland Signature Côtes du Rhône Villages an 8 out of 10. Mashed said the 2023 and 2024 vintages each scored 8.3 out of 10 from Reverse Wine Snob, and that the 2025 vintage was rolling out. The same coverage points to the Kirkland Barolo at about $22, and some guides mention a Sancerre, a Champagne Brut and a Ti Point Sauvignon Blanc. Prices vary by region. Costco caps its markup on Kirkland-branded goods at about 15%, which is the reason given for the low prices. A Times piece headlined "Costco Wines Are Actually Great" is also circulating, but its details were not reviewed.
How to Shop These
New items are typically stocked first in larger warehouses and may vary by region, and Costco's app and the Warehouse Runner tracker list item numbers. For holiday meals, early ordering matters, since online bundles can sell out before the holiday. Items marked as seasonal tend to disappear after the season, so a find that looks good is usually worth buying right away.
Why Costco Finds Get So Much Attention
Costco's business depends on a treasure-hunt style of shopping, with rotating items that members feel they have to buy before they disappear. The warehouse club model rests on membership fees: in fiscal 2026, ended August 30, Costco collected about $5.9 billion in membership fees, up from $5.3 billion, ended the year with 84.1 million paid memberships and reported renewal rates of 92.3% in the U.S. and Canada and 89.8% worldwide. Executive members, who number 42.3 million, accounted for roughly 75% of net sales, according to coverage of the annual report. Net income rose 14% to $9.23 billion.
That model funds Kirkland Signature, the private label that has become a major draw. Costco caps its markup on Kirkland goods at about 15%, and wine, food and household items under the brand regularly get comparison coverage. Costco warehouses are closed on Thanksgiving Day, so the online Thanksgiving bundle is one way the retailer captures holiday meal spending.
Kirkland and the Private-Label Push
Kirkland Signature has become a leading private label, and its wine, food and household lines are frequent subjects of tastings. Mass merchandisers' share of in-home coffee purchases rose to 28% from 23% in January 2026 while grocery stores fell to 35% from 42%, a shift that benefits retailers like Costco. Fall finds, from bakery items to prepared foods, reinforce the membership model by giving shoppers reasons to visit often.
