Starting June 30, 2025, Costco is rolling out a game-changing update for its Executive Members, offering exclusive perks that make the higher-tier membership even more appealing. The warehouse giant, known for its unbeatable value and loyal customer base, is bringing back early shopping hours and tossing in some extra benefits to sweeten the deal. For those who love getting the most bang for their buck, these changes could be a reason to upgrade their membership or stick with the Executive tier.
Costco has always been a go-to for bulk buys, quality products, and budget-friendly prices. Since its humble beginnings as Price Club in 1976, the company has grown into a retail powerhouse. By 1983, the first Costco warehouse opened in Seattle, and within six years, it skyrocketed from zero to $3 billion in sales—a feat unmatched at the time. Today, Costco continues to evolve to keep its edge in the competitive warehouse club market, and this latest announcement proves they’re not slowing down.
The big news? Executive Members, those who pay the $130 annual fee compared to the standard $65 Gold Star membership, will get to shop an hour earlier than everyone else starting June 30. Warehouses will open their doors at 9 a.m. exclusively for these top-tier members, giving them a head start to beat the crowds and snag the best deals. This perk isn’t entirely new—Costco previously offered early shopping hours to Executive Members at select locations, but the benefit was phased out. Now, it’s making a comeback across all U.S. and Canada warehouses, and members are buzzing with excitement.
But that’s not all. Executive Members will also score a $10 monthly credit for orders of $150 or more placed through Costco’s Same-Day delivery service or Instacart. This credit can make a big difference for those who rely on delivery for convenience, whether it’s stocking up on pantry staples or grabbing fresh produce without leaving the house. On top of that, Costco is throwing in up to $150 in savings on various in-store services, adding even more value to the membership. These perks are designed to reward Costco’s most loyal shoppers, as the company noted in an email to employees: “Our Executive Members are our most loyal members, and we want to reward them for their commitment to Costco.”
For those who haven’t been to a Costco lately, the warehouse experience is unique. With around 4,000 products on the shelves—compared to the 30,000 you’d find in a typical supermarket—Costco focuses on quality, price, and brand to deliver the best value. From giant packs of paper towels to high-end electronics, every item is carefully chosen to ensure members get the most for their money. The return of early shopping hours could make it easier to navigate those busy aisles and get in and out with exactly what you need.
Costco’s decision to bring back early access isn’t a total surprise. The company has been testing earlier hours at its gas stations for all members, and during its May earnings call, executives shared that the change boosted sales. Now, they’re doubling down by giving Executive Members exclusive access to the warehouse itself. This move could entice Gold Star members to upgrade, especially those who want to shop smarter and avoid the weekend rush.
The $10 monthly Instacart credit is another smart addition. For busy households or anyone who prefers the convenience of delivery, this perk offsets costs and makes it easier to stock up without stepping foot in the store. Whether it’s a last-minute grocery run or a big order for a family gathering, that credit adds up to $120 in annual savings if used every month. Pair that with the $150 in service discounts—think tire center, optical, or travel deals—and the Executive Membership starts to look like a no-brainer for frequent Costco shoppers.
These changes come at a time when Costco is clearly focused on keeping its members happy and staying ahead of competitors. The warehouse club model thrives on loyalty, and Costco’s Executive Members, who make up just under half of its membership base, are the backbone of that loyalty. By offering early access, delivery credits, and service savings, Costco is making sure these members feel valued while giving others a reason to consider upgrading.
For shoppers who love the thrill of a great deal and the convenience of a well-stocked warehouse, Costco’s latest move is worth paying attention to. Starting June 30, Executive Members will have a leg up with early access, extra savings, and more reasons to make Costco their one-stop shop. Whether it’s grabbing a cartful of essentials or taking advantage of delivery, these new perks are set to make the Costco experience even better.
