The world of off-road motorcycling is changing fast, and a new wave of riders is hitting the trails with grit and determination. The Babes in the Dirt 2025 Off-Road Adventure Series is at the heart of this shift, bringing women into the spotlight of a sport long dominated by men. With Synchrony and KTM North America stepping up as major sponsors, this event series is set to make waves by empowering women to embrace the thrill of off-roading like never before.
Founded in 2014, Babes in the Dirt has grown into the largest network for women off-roaders in the United States. Now in its 11th year, the organization has become a game-changer in the powersports industry, creating a welcoming space for women to dive into motorcycling. The 2025 Off-Road Adventure Series is the latest chapter in their mission to transform the sport and make it accessible to everyone. Women are the fastest-growing group in powersports, and this series is proof of their rising influence.
Synchrony, a leading consumer financing company, is joining the effort as the official financing partner for the series. Their role is crucial, offering financing options for motorcycles, parts, clothing, and accessories sold through Babes in the Dirt. This support is a big deal, especially since 23% of last year’s attendees didn’t own a bike but planned to buy one within a year. For many, financing is the key to turning that dream into reality. Synchrony’s involvement goes beyond money—they’re hosting events to bring women together and inspire more to join the sport.
Susan Medrano, Synchrony’s Senior Vice President and General Manager for Outdoors, emphasized their commitment. She noted that the company is excited to help women hit the trails by making it easier to afford the gear and bikes they need. This partnership aligns with Synchrony’s nearly century-long history of helping people access the things they love, from cars to home goods, and now, the open trails.
KTM North America, a powerhouse in high-performance motorcycles, is also throwing its weight behind the series. Known for their “Ready to Race” mentality, KTM is bringing their latest bikes to the events, giving participants a chance to test them out on-site. This hands-on experience is a big draw, letting riders feel the power and precision of KTM’s cutting-edge machines. The company’s passion for growing motorcycling shines through, and they’re eager to share that excitement with women at every event.
Christy Hall, KTM North America’s Vice President of Marketing, spoke about their goals. She highlighted how the partnership with Babes in the Dirt is a chance to introduce more women to the adventure of two-wheeled riding. KTM’s involvement isn’t just about showcasing bikes—it’s about building a community of riders who share a love for the sport.
At its core, Babes in the Dirt is about breaking stereotypes. Co-founder Ashmore Ellis started the organization to make motorcycling inclusive, challenging the idea that riders have to fit a certain mold. The group’s events are designed to be supportive, helping women feel confident as they learn and grow in the sport. From beginners to seasoned riders, there’s a place for everyone. The 2025 series will feature a range of events, from introductory rides to challenging adventures, all aimed at creating unforgettable experiences.
The impact of Babes in the Dirt is clear. By creating a space where women can connect, learn, and ride, the organization is reshaping the powersports industry. Their work has helped fuel the surge in women riders, and with partners like Synchrony and KTM, they’re making it easier for more to join the movement. Whether it’s through financing a first bike or test-riding a KTM model, the series is opening doors for women to explore the freedom of off-roading.
For those who love the roar of an engine and the rush of the trail, the Babes in the Dirt 2025 Off-Road Adventure Series is a must-watch. It’s not just about riding—it’s about building a community, breaking barriers, and proving that the future of motorcycling is wide open. With Synchrony and KTM on board, this year’s events promise to be bigger, bolder, and more inspiring than ever.
