Costco has long been a go-to for middle-aged guys across America who love a good deal on bulk groceries, tires, and even hot dogs at the food court. But now, the wholesale giant is stepping up its game with changes to its gas stations that are turning heads and keeping wallets happy. By extending hours and opening new locations, Costco is making it easier for members to fuel up while sticking to its tried-and-true formula of value and exclusivity. For men who juggle work, family, and the constant need to keep their trucks or SUVs running, these updates are a big deal.
Longer Hours, More Convenience
Costco’s gas stations are now staying open later, with most locations nationwide keeping pumps running until 10 p.m. Some spots are even opening earlier in the morning, giving members more flexibility to fill up when it suits their schedules. Whether it’s a late-night run after work or an early morning stop before the daily grind, Costco is making sure its members aren’t stuck waiting for a pump. According to Costco’s CEO, Rob Vachris, these changes mean stations are generally open an hour longer than before, with select locations adding extra morning hours too.
For guys who’ve been loyal Costco members, this is a win. Imagine pulling into a Costco gas station after a long day, knowing you’re getting some of the cheapest fuel around without fighting rush-hour crowds. It’s a small but meaningful way Costco is showing it gets the needs of its members—especially those who value time and savings.
Why Gas Matters to Costco
Gas might not be the first thing you think of when you picture Costco, but it’s a huge part of their business. In 2024, fuel sales accounted for about 12% of Costco’s total revenue. That’s no small chunk for a company known for selling everything from giant jars of mayo to flat-screen TVs. The gas stations aren’t just a side hustle—they’re a key reason members keep coming back. With prices often lower than nearby stations, Costco’s gas pumps are a magnet for budget-conscious drivers.
The exclusivity of Costco’s gas stations, available only to members, adds to their appeal. Unlike competitors like Walmart or Sam’s Club, where anyone can roll up and fill their tank, Costco’s fuel is a perk tied to that $60 annual membership. It’s a reminder that being part of the Costco club comes with benefits you can’t get elsewhere. For middle-aged men who take pride in making smart financial moves, that membership card feels like a golden ticket every time they save a few bucks at the pump.
A Smart Move in a Competitive Market
The fuel game is getting tougher, with big players like Walmart and Sam’s Club vying for drivers’ dollars. But Costco’s latest moves show it’s not backing down. By extending hours and adding new gas station locations, Costco is doubling down on convenience and value. This is especially important as electric vehicles (EVs) are still slow to catch on with mainstream drivers. For now, most guys are still relying on gas-powered trucks, SUVs, or sedans, and Costco knows it.
Retail finance expert Joe Camberato put it best: Costco’s focus on gas isn’t just about selling fuel—it’s about making members feel like their subscription is worth every penny. When a guy pulls into a Costco gas station, he’s not just saving on gas; he’s reminded why he pays for that membership in the first place. It’s a loyalty play that keeps members coming back, not just to the pumps but to the warehouse for everything from steaks to snow shovels.
Standing Out from the Crowd
What sets Costco apart from competitors like Walmart or Sam’s Club? It’s the way they blend value with a sense of exclusivity. Walmart’s gas stations might be open to everyone, but Costco’s members-only model makes filling up feel like a privilege. Usha Haley, a professor at Wichita State University, pointed out that Costco’s strategy is similar to Walmart’s focus on low prices but with a twist: Costco makes its members feel like they’re part of an elite club. That’s a powerful draw for men who like knowing they’re getting a deal others can’t.
Costco’s gas stations are also known for their efficiency. Pumps are often designed to handle high volumes, meaning shorter wait times even during busy hours. For a guy who’s got a packed schedule—maybe shuttling kids to soccer practice or heading out for a weekend fishing trip—that quick in-and-out experience matters. Pair that with prices that can be 10-20 cents per gallon lower than nearby stations, and it’s easy to see why Costco’s gas stations are a hit.
What’s Next for Costco’s Gas Strategy?
As Costco continues to expand its fuel offerings, the company is clearly betting that gas will remain a big part of its appeal for years to come. While electric vehicles are making waves, they’re still a small fraction of what’s on the road. For now, Costco is focused on keeping its gas stations accessible and affordable, ensuring members have a reason to keep their memberships active. And it’s not just about the pumps—Costco knows that a guy who stops for gas is likely to pop into the warehouse for a case of beer or a new set of tools.
The changes to Costco’s gas stations are a reminder that the company isn’t resting on its laurels. By listening to what members want—more hours, more locations, and always-low prices—Costco is making sure it stays ahead of the pack. For middle-aged men who see their Costco membership as a badge of smart shopping, these updates are just another reason to keep that card in their wallet.
Why It Matters to You
For the average guy in his 40s or 50s, Costco’s gas stations are more than just a place to fill up. They’re a way to stretch the family budget without sacrificing quality or convenience. Whether you’re a dad hauling kids to school, a contractor keeping your work truck ready, or just a guy who loves a good deal, Costco’s gas stations are built with you in mind. The longer hours and new locations mean you can fuel up when it works for you, and the savings at the pump give you a little extra cash for the things that matter—like that new grill you’ve been eyeing in the warehouse.
Costco’s gas strategy is a win for members who value practicality and savings. It’s a reminder that even in a world of rising prices and endless choices, Costco’s got your back. So next time you’re cruising into a Costco gas station, take a moment to appreciate the thought behind those pumps. It’s not just gas—it’s Costco’s way of keeping you loyal, one fill-up at a time.
