Jeep has teamed up with Universal Pictures and Amblin Entertainment for an exciting marketing campaign tied to the upcoming Jurassic World Rebirth film, set to hit theaters in July 2025. This partnership continues a legacy that began with the iconic 1993 Jurassic Park movie, where Jeep Wranglers and Explorers became unforgettable stars alongside towering dinosaurs. For fans of rugged off-road adventures and cinematic thrills, this collaboration brings a fresh wave of excitement, blending Jeep’s tough, trail-ready vehicles with the prehistoric action of the Jurassic franchise.
The campaign kicks off with a series of high-energy ad spots that showcase Jeep’s signature vehicles, including the beloved Wrangler and a quick glimpse of the upcoming Jeep Renegade. These commercials aren’t just your typical car ads—they feature the same visual effects team behind Jurassic World Rebirth, ensuring the dinosaurs and Jeeps share the screen with jaw-dropping realism. From a velociraptor darting through the jungle to a Spinosaurus looming in the background, the ads capture the heart-pounding vibe of the films. One 30-second TV spot has already aired, with a longer social media video expected to drop soon on Jeep’s Instagram and other platforms, giving fans a deeper look at the action.
Image credit: Jeep
What makes this campaign stand out is its reach beyond the screen. Jeep is bringing the Jurassic World experience directly to its customers through a bold dealership initiative. Over 2,000 U.S. Jeep dealerships will roll out Jurassic-themed point-of-sale kits this summer, transforming showrooms into prehistoric playgrounds. These kits include eye-catching posters, dinosaur egg-shaped mirror hangers, and decals featuring claw marks and dino footprints. Imagine walking into a dealership and spotting a Wrangler with claw-mark decals across its hood—it’s a nod to the franchise’s thrilling chase scenes that’s sure to turn heads.
The campaign also introduces exclusive “Jurassic Trail Rated” badges on select Jeep models available this summer. These badges are a tribute to the rugged spirit of both the Jurassic franchise and Jeep’s off-road heritage. The Wrangler, a fan favorite since its starring role in the original Jurassic Park, takes center stage in the ads, with models navigating treacherous terrain while dinosaurs roam nearby. The brief appearance of the new Jeep Renegade in the campaign hints at its upcoming release, adding a modern twist to the lineup. For those who’ve always dreamed of owning a Jeep that channels the adventure of Jurassic Park, these special-edition vehicles offer a chance to live that fantasy.
Image credit: Jeep
This partnership taps into a deep well of nostalgia. The 1993 Jurassic Park film cemented Jeep’s place in pop culture with unforgettable scenes, like the first glimpse of a brachiosaurus from a Wrangler YJ or the heart-pounding T-Rex chase. Those moments have lived on through memes and fan-made tributes, with some enthusiasts even building their own Jurassic Park-inspired Wranglers for events like Overland Expo. The new campaign builds on that legacy, blending the raw power of Jeep’s vehicles with the wild, untamed energy of Jurassic World Rebirth. Social media posts from fans on X have already highlighted new dinosaurs in the ads, like a red Compsognathus and a Titanosaurus, showing the excitement building around this collaboration.
Jeep’s connection to Jurassic World isn’t just about flashy ads or cool decals—it’s about embodying a lifestyle of adventure and exploration. For those who love hitting the trails, tackling tough terrain, or simply dreaming of outrunning a T-Rex, this campaign hits all the right notes. The Jurassic Trail Rated badges and dealership displays are a call to action for anyone who’s ever wanted to channel their inner Alan Grant or Owen Grady behind the wheel of a Jeep.
As Jurassic World Rebirth prepares to roar into theaters, Jeep’s campaign is poised to make a big impact. Whether it’s the thrill of seeing a Wrangler dodge a Spinosaurus on screen or the chance to check out a dino-themed Jeep at a local dealership, this partnership delivers an experience that’s equal parts rugged and cinematic. For Jeep fans and Jurassic World enthusiasts alike, summer 2025 is shaping up to be an unforgettable adventure.
