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In the heart of Switzerland’s watchmaking region, a young brand is making waves that could ripple through the industry for years to come. Berneron, founded by the visionary designer Sylvain Berneron in Neuchâtel, has already earned a reputation for bold innovation with its debut Mirage watches in 2

Earthen Company, a fresh face in the watch world, has burst onto the scene with a bold mission: to make high-quality ceramic watches accessible to everyone. Based in Hong Kong and founded by passionate watch enthusiasts, the brand kicked off in 2025 with its inaugural Summit Collection , a trio