Recent Watches Articles

5 Rolex Alternatives That Won't Break the Bank Image credit: Flux.1 The Rolex mystique is real — decades of horological excellence, iconic design, a

Does Your Watch Movement Actually Matter? Let me paint you a picture. A few years back, I walked into a watch shop in downtown Chicago looking to replace the old Timex I'd worn for fifteen years. The salesman asked me one question: "Are you looking for quartz or mechanical?" I stared at him like h

New Watches From Seiko, G-Shock, and More Image credit: Flux.1 The watch market moves at a relentless pace, with brands large and small dropping new

Louisville Becomes Ground Zero in the War on Fake Luxury Watches A single parcel traveling from Hong Kong to Illinois carried what appeared to be a routine international shipment. It wasn't. Inside were 200 watches bearing one of the most prestigious names in Swiss horology — Audemars Piguet — and

Why Your Watch Matters On The Trail Image credit: Flux.1 A great hiking watch does a lot more than tell time — it has to survive whatever the trail

Swiss Watch Exports Surge 11.2% in June 2026 — The Industry's First Real Breath of Fresh Air in Two Years For the better part of two years, the Swiss watch industry has been grinding through a prolonged correction — one defined by softening Chinese demand, a punishing strong franc, tariff uncertai

6 Under-the-Radar Watches Worth Knowing Image credit: Gentleman's Pursuits/Canva Watch nerds! Ever get tired of seeing the same old Rolexes and Ome

America's Obsession with Luxury Watches Is Rewriting the Books at Watches of Switzerland There has never been a better time to sell a Rolex in America, and no one is cashing in on that reality harder than Watches of Switzerland. The British-headquartered luxury retailer released its fiscal year 20

The Watch That Breaks Luminox's Most Sacred Rule There is an unwritten covenant that Luminox has honored for more than three decades: keep it light, keep it black, keep it in polycarbonate, and wrap it in rubber. That formula didn't emerge from a marketing department. It came out of the field — te

The Man Who Built a Billion-Dollar Empire Is Starting Over — and He's Calling It N3W5 There are very few figures in the global watch industry who can claim to have personally transformed a legacy manufacture into a cultural phenomenon. François-Henri Bennahmias is one of them. The man who spent a