Recent Consumer Spending Articles

The Last Brands Standing: How Costco, Coca-Cola, Starbucks, On Holding, and Procter & Gamble Are Defying the Trade-Down Economy The American consumer, battered by years of cumulative inflation, is doing something brands spent decades hoping would never happen at scale: walking away. Not just f

Costco's Gas Stations Are Breaking Records — And It Says Everything About Where American Wallets Are Right Now There is a particular kind of American ingenuity that shows up not in boardrooms or laboratories, but at the pump. It's the ingenuity of the guy who plots his Tuesday morning commute arou