Recent Royal Pop Articles

How Audemars Piguet's $400 Swatch Collab Is Rewriting the Rules of Luxury Watchmaking In a year when Swiss watchmakers have been nursing bruised export figures, absorbing punishing American tariffs, and watching their biggest growth market in China continue to cool, one brand decided to do somethi

AP Holds the Line: Why Audemars Piguet's Royal Oak Hasn't Flinched After the Swatch Collaboration When word leaked that Audemars Piguet — one of Swiss watchmaking's most sacrosanct institutions — was climbing into bed with Swatch, the collector forums erupted. The very suggestion that a brand whos