Recent Audemars Piguet Articles
$28M Fake Audemars Piguet Watch Seizure in Louisville
Louisville Becomes Ground Zero in the War on Fake Luxury Watches A single parcel traveling from Hong Kong to Illinois carried what appeared to be a routine international shipment. It wasn't. Inside were 200 watches bearing one of the most prestigious names in Swiss horology — Audemars Piguet — and
Ex-Audemars Piguet CEO Launches New Watch Brand N3W5
The Man Who Built a Billion-Dollar Empire Is Starting Over — and He's Calling It N3W5 There are very few figures in the global watch industry who can claim to have personally transformed a legacy manufacture into a cultural phenomenon. François-Henri Bennahmias is one of them. The man who spent a
Why the Royal Oak Survived the Swatch Collaboration
AP Holds the Line: Why Audemars Piguet's Royal Oak Hasn't Flinched After the Swatch Collaboration When word leaked that Audemars Piguet — one of Swiss watchmaking's most sacrosanct institutions — was climbing into bed with Swatch, the collector forums erupted. The very suggestion that a brand whos
