In the world of high-stakes politics and flashy deals, few things capture attention quite like a man who knows how to sell a story. Donald Trump, back in the spotlight as president, isn't just talking tough these days—he's strapping it to his wrist. About a year back, he rolled out his own line of timepieces under the Trump Watches banner, a collection that's equal parts bold statement and collector's item. At the top end sits the eye-popping $100,000 Victory Tourbillon, a solid gold beast that's more heirloom than hour-hand. Then there's the everyday warrior: the $500 Fight Fight Fight dive watch, built tough in stainless steel for guys who appreciate a no-nonsense tool on their arm.
But let's be real—luxury like that doesn't come without a few raised eyebrows. A piece in Wired pointed out something ironic about that pricier tourbillon: despite the all-American branding, it packs components sourced from China. It's the kind of detail that makes you chuckle, wondering if the global supply chain ever takes a day off. And it's not the only hiccup. Word spread fast online about glitches with the pink-dial Inauguration First Lady model—quality snags that went viral, turning what should have been a smooth launch into a reminder that even big names aren't bulletproof.
Fast forward to now, and Trump isn't backing down. He's doubling down, literally putting his face on the pitch. New ads are hitting the airwaves on Newsmax, the go-to spot for folks tuning in for unfiltered takes on the day's battles. In these spots, Trump leans in close to the camera, that familiar grin lighting up the screen as he hypes his latest drop: the Fight Fight Fight Chronograph Red. Priced at $599, it's got that stop-you-in-your-tracks crimson dial that screams energy, the kind of color you'd see flying high at a rally or etched into a memory from better days.
“Check out this new red beauty, it’s one of my favorites,” Trump says in the spot, referring to Trump Watches’ new “Fight Fight Fight Chronograph Red.” “Wear it proudly on your wrist, and everyone will know exactly what it’s for, who it’s for, who it represents. It’s really gonna be something special—it’s from your favorite president.”
You can almost hear the crowd roar through the TV speakers. It's classic Trump—direct, personal, wrapping the product in a narrative that's bigger than the metal and glass. The watch itself? It's no slouch. Each one comes individually numbered, like a ticket to an exclusive club. Powering the hands is a reliable Miyota 6S20 quartz movement from Citizen, the sort of Japanese engineering that's kept divers and pilots on time for decades without the fuss of winding. Trump Watches calls it “a major league timepiece worthy of a seat in The Oval Office,” and you get the sense they mean it. They even pitch it as “A future family heirloom, ready to pass down for generations.” Imagine handing that off to your son one day, the story behind it carrying more weight than the seconds it ticks.
Not sold on the full-throttle red? Fair enough—tastes run deep, especially when you're picking something to wear day in, day out. They've got a two-tone option in stainless steel and gold-hued steel, blending that classic shine with a bit more subtlety. It's the kind of versatility that fits whether you're heading to the shop, the range, or a quiet dinner where the conversation turns to what really matters.
Of course, not everyone's raising a glass to this venture. Last week, California Governor Gavin Newsom jumped into the fray on X, retweeting a clip from journalist Aaron Rupar that captured one of those Newsmax ads in full swing. Newsom's caption cut sharp: “NO HEALTH CARE FOR YOU BUT YOU MUST BUY MY WATCH!!” It's the sort of jab that lands in a divided room, highlighting the priorities on the table—or the wrist, as it were. Rupar's post had already racked up views, zeroing in on the irony of a leader peddling luxury while bigger issues loom. It's a reminder that in America today, every move gets dissected, every product pitched as a proxy for the fight.
But Trump Watches isn't stopping at the chronograph. They're rolling out another contender: the Fight Fight Fight Onyx GMT, plated in 18-karat gold and rocking a Jubilee-style bracelet that echoes those icons from the '80s and '90s you might still have tucked in a drawer. The dial? Real onyx stone, black as midnight, giving it that understated power. At $799, it's priced like a serious investment, not some impulse buy. The movement is listed as a Miyota NH35 automatic—self-winding, the kind that rewards a active life with smooth sweeps instead of battery swaps. Though, to be precise, the NH35 is typically a straightforward three-hander; for GMT functions like tracking a second time zone, it's closer to the NH34 in the lineup. Either way, it's built to handle the dual demands of a guy juggling coasts or just keeping tabs on family scattered across states.
Visually, it nods hard to the Rolex GMT-Master, that legendary traveler's companion with its rotating bezel and worldly vibe. But here's the kicker: sales are capped at three units per household. Three? It's an odd limit, sparking questions about who's really lining up. Is it superfans building a collection? Or just a way to keep things exclusive, turning scarcity into buzz? Whatever the angle, it adds to the mystique, making each purchase feel like staking a claim.
And then there's the small print at the ad's tail end, the disclaimer that sneaks in like a footnote in a contract you skimmed too fast: “Trump watches are not designed, owned, managed, or controlled by Donald J. Trump, the Trump Organization, CIC Digital LLC, or any of their respective principals or affiliates.” It's there for the lawyers, no doubt, a buffer against the obvious ties. Yet it does little to dim the glow of Trump's endorsement. When the man himself is on screen, urging you to gear up with something that reps the cause, the fine print fades like background noise.
Stepping back, this whole push feels like more than merch—it's a cultural marker. In an era where symbols pack as much punch as speeches, a watch becomes a badge. For the men who've followed Trump's arc from boardrooms to ballots, it's a tangible piece of the ride. Slap it on, and you're not just telling time; you're marking territory, nodding to resilience, to fights won and those still in the ring. Sure, the skeptics will scoff, pointing to the overseas parts or the ad's relentless spin. But for others, it's straightforward appeal: quality craftsmanship wrapped in unapologetic red, white, and blue spirit.
As these spots keep cycling on Newsmax—interrupting segments on policy scraps and late-night recaps—the question hangs: Will it catch on? Early signs say yes, with the line's mix of accessible pricing and top-shelf flash drawing steady traffic to the site. The chronograph's quartz reliability pairs well with the GMT's automatic heart, offering options for the desk jockey or the road warrior. And that heirloom talk? It hits home for fathers and grandfathers, evoking the pride of legacy items passed down, scuffed but sturdy.
Trump's venture into watches mirrors his broader playbook: spot an opening, charge in with charisma, let the conversation do the rest. Whether you're eyeing the red chronograph for its rally-ready vibe or the onyx GMT for its jet-set edge, one thing's clear—these aren't just accessories. They're conversation starters, wrist-bound declarations in a world that never quiets down. In the end, time waits for no one, but with a Trump Watch, at least you'll mark it your way.
