Earthen Company, a fresh face in the watch world, has burst onto the scene with a bold mission: to make high-quality ceramic watches accessible to everyone. Based in Hong Kong and founded by passionate watch enthusiasts, the brand kicked off in 2025 with its inaugural Summit Collection, a trio of ceramic-cased timepieces that blend rugged functionality with a nod to vintage style. Priced at just $899 each, these watches are designed to withstand the slopes while looking sharp in everyday life. With only 100 pieces of each model in the initial run, the Summit Collection is making waves for its affordability, durability, and thoughtful design.
A New Player with a Bold Vision
Earthen Company isn’t trying to reinvent the wheel, but it’s certainly shaking up the watch industry. Founded by collectors and designers, including co-founder Johnathan Chan of the Horology Club, the brand is driven by a love for watches rather than a focus on high-end watchmaking. Their goal? To “democratize ceramic watches,” bringing a material often reserved for luxury brands to a wider audience. Ceramic is known for its scratch resistance, lightweight feel, and ability to take on unique colors and finishes, making it a perfect fit for Earthen’s vision of combining modern tech with classic aesthetics.
The Summit Collection, launched on August 31, 2025, is the brand’s first step toward that goal. Inspired by the thrill of alpine adventures, the collection is billed as the “ultimate ski watch.” Each of the three models—Overcast, Whiteout, and Blue Bird—is named after ski conditions, reflecting their rugged, outdoor-ready design. Whether you’re hitting the slopes or just navigating daily life, these watches are built to keep up.
The Summit Collection: Three Watches, One Mission
The Summit Collection consists of three distinct models, each with a 38mm ceramic case that’s just 9.9mm to 10mm thick—a size that feels just right on most wrists. This “Goldilocks” sizing, as some have called it, strikes a balance between bold presence and comfortable wear, making it versatile for both active pursuits and casual settings. The cases come in two colorways: stealthy black for the Overcast and crisp white for the Whiteout and Blue Bird. While the casebacks and oversized crowns are made of steel for durability, the ceramic cases are the star of the show, boasting brushed and polished finishes that rival much pricier watches.
Image credit: Earthen Company
The oversized crowns are a standout feature, designed with skiers in mind. They’re easy to grip, even with gloves on, and feature a colored rubber ring in the center—black for Overcast, blue for Blue Bird—adding a pop of personality. The solid steel casebacks are etched with circular brushing, mimicking a bird’s-eye view of mountain peaks, a subtle nod to the collection’s alpine theme. Each watch is also water-resistant to 100 meters, ensuring it can handle splashes, snow, or a quick dip without missing a beat.
Dialing Up the Details
The dials of the Summit Collection are where Earthen’s love for vintage-inspired design shines. All three models feature oversized Arabic numerals and a triangular marker at 12 o’clock, reminiscent of classic field watches like those made for the Royal Air Force. A “skier down mountain” graphic above 6 o’clock adds a playful touch, tying into the collection’s alpine theme. The dials are clean, legible, and built for quick glances, whether you’re checking the time mid-ski run or during a busy workday.
Image credit: Earthen Company
Overcast: This model is the stealthiest of the trio, with a matte black dial in a black ceramic case. Its aged Super-LumiNova gives it a vintage military vibe, evoking the rugged simplicity of IWC’s RAF field watches. Paired with a sage green sailcloth rubber strap and a khaki NATO strap, it’s a versatile choice for those who prefer understated style.
Image credit: Earthen Company
Whiteout: With a black dial set against a white ceramic case, the Whiteout offers striking contrast. The white Super-LumiNova ensures excellent readability in low light, and the white sailcloth rubber strap and navy NATO strap add a crisp, modern edge. It’s a watch that feels equally at home in a snowy mountain lodge or a city boardroom.
Image credit: Earthen Company
Blue Bird: The standout of the collection, the Blue Bird features a full-lume white dial in a white ceramic case, glowing brightly in dim conditions. A blue halo around the sapphire crystal adds a unique touch, though the grey numerals and markers are slightly less legible in daylight. It comes with a baby blue sailcloth rubber strap and a light grey NATO strap, making it the boldest and most playful of the three.
Each watch comes with two interchangeable straps—sailcloth rubber for durability and a NATO strap for a more casual look—allowing owners to switch up the style to match their mood or activity. The sapphire crystal front ensures the dial stays scratch-free, even during rough-and-tumble adventures.
Power and Performance
At the heart of each Summit Collection watch is the Miyota 9039 automatic movement, a reliable workhorse from Miyota’s Premium Automatic line. Introduced in 2018, this movement features 24 jewels, a 28,800vph (4Hz) beat rate, and a 42-hour power reserve. It keeps things simple with central hours, minutes, and hacking seconds, and it’s a true no-date movement, avoiding the clutter of a date window. While its accuracy is rated at -10/+30 seconds per day, it typically performs well within those specs in real-world use.
Image credit: Earthen Company
The Miyota 9039 isn’t high horology, but it’s a smart choice for a watch priced under $1,000. It’s durable, easy to service, and widely available, meaning any competent watchmaker can keep it ticking for years. For a brand aiming to make ceramic watches affordable, this movement strikes the right balance between quality and cost.
Why Ceramic? Why Now?
Ceramic is having a moment in the watch world, and Earthen is capitalizing on it. Unlike steel, ceramic is scratch-resistant, lightweight, and hypoallergenic, making it ideal for active lifestyles. It also allows for unique finishes and colors that stand out from traditional metal cases. Earthen’s Summit Collection showcases this versatility, with the black ceramic Overcast offering a sleek, brushed look and the white ceramic Whiteout and Blue Bird resembling polished marble.
Image credit: Earthen Company
What’s most impressive is how Earthen has managed to deliver this high-tech material at a price point that undercuts many competitors. At $899 (excluding taxes), the Summit Collection offers a level of finishing and design that feels like it belongs in a higher price bracket. While luxury brands like IWC, Omega, and Audemars Piguet have long used ceramic, their watches often cost thousands—if not tens of thousands—more. Earthen’s focus on affordability without sacrificing quality is a refreshing change in an industry where prices seem to climb endlessly.
A Watch for Every Adventure
The Summit Collection isn’t just for skiers. Its field watch roots and versatile 38mm sizing make it a great fit for a wide range of activities, from hiking and camping to everyday wear. The combination of ceramic’s durability and the included straps’ ruggedness means these watches can handle whatever life throws at them. Whether you’re carving down a snowy slope, exploring a mountain trail, or just grabbing coffee, the Summit Collection has you covered.
Image credit: Earthen Company
The vintage-inspired design also appeals to those who appreciate the look of classic pilot and field watches but want something with modern flair. The Overcast’s military vibe, the Whiteout’s bold contrast, and the Blue Bird’s glowing dial offer something for every taste, making the collection a strong debut for a brand that’s clearly in tune with what watch enthusiasts want.
Availability and Value
The Summit Collection hit the market on August 31, 2025, with each model limited to just 100 pieces in the initial run. However, Earthen has promised to restock once the first batch sells out, ensuring more fans can get their hands on these watches. At $899 (excluding VAT), the price is a steal for a ceramic watch with this level of craftsmanship. The inclusion of two straps, a sapphire crystal, and a reliable Miyota movement only sweetens the deal.
For U.S. buyers, it’s worth noting that the watches ship from Hong Kong, so a 10% tariff may apply, though this could change depending on trade policies. Even with potential extra costs, the Summit Collection remains a fantastic value, especially compared to other ceramic watches on the market.
The Future of Earthen
Earthen Company’s Summit Collection is a bold first step for a brand that’s clearly passionate about watches and committed to making them accessible. By focusing on ceramic and drawing inspiration from vintage designs, Earthen has carved out a niche in a crowded market. The Summit Collection may not be the most groundbreaking in terms of design innovation, but its combination of style, durability, and affordability is hard to beat.
As Earthen grows, it’ll be exciting to see how they build on this strong start. Will they experiment with new colors, complications, or case shapes? Whatever’s next, the Summit Collection has set a high bar, proving that you don’t need to spend a fortune to own a watch that’s tough, stylish, and built to last.
For more details or to snag one of these limited-edition timepieces, head to Earthen Company’s website. With only 100 pieces per model in the first run, they’re likely to sell out fast—so don’t wait too long to join the adventure.
