The Genesis X Gran Equator Concept, unveiled at the 2025 New York International Auto Show, is a bold vision of luxury overlanding. Blending sleek design with rugged capability, this adventure-ready SUV redefines what a high-end off-roader can be. From its futuristic “Two Line” lighting to its minimalist, opulent interior, every angle of this concept is a feast for the eyes. Check out these captivating photos that showcase the X Gran Equator’s striking style and innovative features.
Unique Design Language: The X Gran Equator features a long hood, sloped rear window, and coupe-like proportions, setting it apart from boxy rivals like the Mercedes-Benz G-Class and Land Rover Defender with a gran turismo-inspired look.
Signature Lighting: Genesis’s “Two Line” LED strips wrap around the front, rear, and sides, creating a futuristic aesthetic that ties the concept to the brand’s identity while enhancing visibility.
Off-Road Ready Features: Equipped with 24-inch beadlock wheels, all-terrain tires, a split-opening tailgate with pop-up seats, and integrated roof rails, it’s built for adventure, though the oversized wheels may be impractical for real trails.
Minimalist Interior: The cabin skips massive touchscreens for four central digital dials inspired by vintage cameras and three round displays for the driver, blending analog style with modern tech.
Luxurious Four-Seater Cabin: Navy blue and beige two-tone seats, a four-panel sunroof, swiveling front seats, and grab handles create a plush, adventure-ready space with modular storage like dual leather-strap boxes.
Likely Electric Powertrain: While Genesis hasn’t confirmed the powertrain, the grille-less front, enclosed underbody, and lack of exhaust suggest the X Gran Equator is an all-electric SUV with all-wheel drive.
Future Vision, Not Production-Ready: Not confirmed for production, the concept hints at Genesis’s plans for lifestyle-oriented vehicles, with elements like the tailgate and dashboard potentially influencing future models, possibly a next-gen GV80.