Every spring, the rugged red rock trails of Moab, Utah, come alive with the roar of engines and the enthusiasm of Jeep lovers at the Easter Jeep Safari. Since its start in 1967, this iconic event has grown into one of the biggest gatherings of off-road enthusiasts in the United States, drawing thousands to celebrate Jeep’s legacy and tackle the challenging terrain. In 2025, marking the 59th year of the Safari, Jeep and its parent company, Stellantis, rolled out seven unique concept vehicles that blend nostalgic vibes with rugged capability. These one-of-a-kind builds, showcased from April 12 to 20, pay tribute to Jeep’s storied past while highlighting its commitment to adventure. Here’s a deep dive into each concept, exploring what makes them stand out on the trails and at the Walker Drug display in Moab.
Leading the pack is the Jeep Convoy Concept, a rugged tribute to the J-series trucks of the early 1970s. Built on the 2025 Gladiator Mojave platform, this military-inspired rig channels the spirit of the 1963 Gladiator SJ, the first civilian truck Jeep produced after World War II. Its seven-slot grille echoes the original SJ, while the hood and front fascia sport a reimagined “J-truck” design. The Convoy rolls on massive 40-inch BFGoodrich Krawler tires mounted on 17-inch Warn wheels, with high-clearance fender flares ensuring plenty of room for articulation on rocky trails.
The Convoy’s exterior is all about tough practicality. A chocolate-brown canvas canopy covers the bed, and matching canvas half-doors keep the open-air vibe alive. Up front, a Warn 12,000-pound winch stands ready to tackle any obstacle, while amber LED lights in the grille add a distinctive touch. Inside, the cabin feels like a vintage military outpost, with Mil-Spec OD green bed-lined floors and low-back seats wrapped in distressed brown leather. While the Convoy’s snorkel might seem out of place for Moab’s typically dry trails, it’s a nod to its go-anywhere attitude, making it a standout for fans of classic Jeep trucks.
For those who prioritize agility, the Jeep Bug Out 4xe Concept delivers a modern take on overlanding. Starting with a four-door Wrangler 4xe Rubicon, Jeep’s engineers stripped it down and extended its frame by 12 inches to create a lightweight yet capable rig. Carbon-fiber body panels replace heavier components, and 18-inch Forgeline wheels—paired with 37-inch BFGoodrich KM3 tires—keep the weight down while ensuring grip on tough terrain. High-clearance fender flares and a raised roof (up 4 inches) make it easier to access the rear cargo area, where a Jeep-branded off-road e-scooter is stowed for quick trail dashes.
The Bug Out’s exterior pops with a matte silver PEA51 paint job accented by bold yellow graphics. A custom steel front bumper, Mopar half-doors, and side panels with integrated battery packs (likely for powering gear) add functionality. Inside, the cabin blends rugged and refined, with topo-patterned seat inserts, waterproof floor liners, and MOLLE-style attachment points for gear organization. A cargo net and hammock mounts round out the overland-ready setup, making the Bug Out a versatile choice for adventurers who want to move fast and light without sacrificing strength.
If the Convoy is all about grit, the Jeep Rewind Concept is pure fun. Based on a two-door Wrangler Rubicon with a 2.0-liter turbocharged four-cylinder engine, this build is a love letter to the neon-soaked ’80s and ’90s. Its Grimace Purple paint—named after a certain fast-food mascot—pairs with vibrant pink and teal graphics that scream retro cool. The doors and roof are removed for that carefree, wind-in-your-hair feel, and 37-inch BFGoodrich KM3 tires on 17-inch AEV wheels give it a tall, playful stance.
The Rewind’s interior is where the nostalgia hits hardest. Molded plastic accents and wild purple-teal-pink seats evoke the era of mixtapes and mall arcades. A vintage car phone, portable CD player, and even a boom box (replacing the back bench) add quirky charm. Jeep’s designers aimed to capture the freedom of youth, and they nailed it—this concept feels like a high-school joyride brought to life. While it may not be the most trail-ready of the bunch, the Rewind’s bold style makes it a crowd-pleaser at the Safari.
The Jeep Wrangler 4xe Blueprint Concept is a masterclass in customization. Built as a “rolling catalog” for Mopar and Jeep Performance Parts, this Wrangler 4xe is decked out with over 35 factory-tested accessories, all finished in striking Mopar Blue. From a 2-inch lift kit to high-top fenders, rock rails, and a snorkel kit, every piece is designed to enhance off-road performance. The Blueprint even features three different wheel styles—beadlock-capable, non-beadlock, and off-road-specific—paired with 37-inch BFGoodrich KO3 all-terrain tires.
What sets the Blueprint apart is its interactivity. Each accessory comes with a QR code that links to the Mopar eStore, letting fans buy the parts directly. Tube doors (with optional mesh covers), a Warn winch, 5-inch TYRI lights, and a tailgate table add practicality, while the blue-themed interior—complete with Katzkin leather seats, door sill guards, and an accessory rail—keeps things cohesive. For Jeep owners dreaming of a fully loaded rig, the Blueprint shows what’s possible straight from the factory.
The Wrangler 4xe Rubicon Sunchaser Concept is all about enjoying the outdoors from dawn to dusk. Its bright Solar Flash yellow paint, contrasted with satin black accents, makes it impossible to miss on the trails. A 2-inch lift kit and 37-inch BFGoodrich KM3 mud-terrain tires give it the clearance and grip needed for Moab’s rocks, while a custom front winch guard with a Warn winch ensures it’s ready for tough spots. New vented steel fender flares and side storage boxes with MOLLE webbing keep gear organized, and a roof-mounted storage rack handles bulkier items.
Inside, the Sunchaser keeps it functional yet stylish. Two-tone gray leather seats, glossy black trim, and all-weather floor mats create a rugged cabin that’s easy to clean after a dusty day. A multi-accessory rail and Mopar’s ILLUMINAT3 pivoting light bar concept add versatility for nighttime adventures. While not as flashy as some other concepts, the Sunchaser’s balance of fun and utility makes it a reliable partner for long days in the wilderness.
Drawing inspiration from Jeep’s mid-’70s trucks, the Gladiator High Top Honcho Concept blends old-school style with serious capability. Based on a Gladiator Rubicon, it sports a vibrant maroon, orange, and yellow graphic scheme that screams heritage, paired with white-painted steel wheels for a timeless look. Flat steel fender flares, Dana 60 axles, and 40-inch BFGoodrich all-terrain tires give it a commanding presence, while an AccuAir adjustable air suspension fine-tunes the ride height for trails or pavement.
The High Top Honcho isn’t just about looks. A Warn winch, AEV-modified front bumper, and Rock Slide Engineering’s rock rail power steps boost its off-road prowess. A DECKED truck bed storage system and roll bar keep gear secure, and the interior ups the ante with tan-and-black quilted Alea leather seats embossed with the Jeep Performance Parts logo. This concept feels like a truck you could build yourself—if you had Jeep’s engineering team on speed dial.
Rounding out the lineup is the Jeep J6 Honcho Concept, a bold reimagining of a four-door Wrangler Rubicon transformed into a two-door truck. By slicing off the rear cabin, Jeep created a 6-foot-long bed—12 inches longer than a standard Gladiator’s—for maximum cargo space. The J6’s retro blue-and-white color scheme, complete with triple blue stripes and bronze 17-inch wheels, channels the late-’70s Jeep Honcho, while 37-inch BFGoodrich KM3 tires and a 2-inch lift kit ensure it’s trail-ready.
Off-road upgrades abound, including a custom triple-hoop front bumper with four TYRI lights, a Warn winch, rock rails, and a roll bar with six additional TYRI lights. The spare tire carrier and flat steel fender flares keep things functional, and the interior ties it all together with blue stitching and bronze accents on the seats, steering wheel, and doors. At 201 inches long with a 118.4-inch wheelbase, the J6 Honcho is a unique blend of truck utility and Wrangler spirit, making it one of the most eye-catching builds of 2025.